Record Details

Analyzing Factors Influencing Milk Marketing Channel Strategies in Punjab

Indian Agricultural Research Journals

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Field Value
 
Title Analyzing Factors Influencing Milk Marketing Channel Strategies in Punjab
 
Creator Napinder Kaur
Toor, Jasdeep Singh
 
Subject Dairy
Henry Garrett’s Ranking Technique
livestock
marketing channel
milk price
Dairy
livestock
milk price
marketing channel
 
Description Raising livestock has long been regarded as an important activity in the nation's rural areas. The Indian dairy industry has undergone noteworthy changes with the tremendous increase in the production of milk. The provision of assured marketing channels is crucial for dairy farmers to reap the economic benefits of milk production. The present study aims to examine the drivers behind the dairy farmers’ decisions about milk marketing channels in Punjab. The primary data used in this study has been collected from 21 villages and 420 dairy farmers using a multistage sampling technique in 2019, belonging to three different zones of the state. Henry Garrett’s Ranking Technique was used to determine the significant factors influencing their choice of milk marketing channels. Higher milk price, with a mean value of 71.64, is found to be the main driver for choosing the milk marketing channel, followed by doorstep collection with a mean value of 56.70, and provision of advances with a mean value of 54.55. There is a need to strengthen the dairy cooperatives to reduce the involvement of the unorganized sector in the marketing of milk in the state of Punjab.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Note
Text
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/149439
10.48165/IJEE.2024.602RN3
 
Source Indian Journal of Extension Education; Vol. 60 No. 2 (2024): Indian Journal of Extension Education; 105-108
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/149439/54306
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
https://creativecommons.org/licenses/by-nc-sa/4.0