Record Details

Consumer Perception and Awareness towards Organic Food in National Capital Region

Indian Agricultural Research Journals

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Title Consumer Perception and Awareness towards Organic Food in National Capital Region
 
Creator Ekta Yadav
Megha Goyal
Suman Ghalawat
Subodh Agarwal
Amita Girdhar
Bhavesh
Shivam
Anamika
 
Subject Organic food, Consumer awareness, Organic farming, Consumer behavior, Demographic variables
Organic food, Consumer awareness, Organic farming, Consumer behavior, Demographic variables
 
Description The growing demand for organic food in recent years has led to increase an interest in studying consumers attitude and perception towards organic food products. This study explores consumer perception and awareness towards organic food in Haryana's National Capital Region (NCR), with an emphasis on demographic variables and market dynamics. Primary data was collected from a sample of 300 respondents using a structured questionnaire between the month of September-October 2023 year. Factor analysis revealed two significant factors influencing consumers’ attitude: "Attitudes Towards Organic Food" and "Consumer Perception and Market Dynamics." While consumers in the NCR reflected positive attitudes towards organic food, driven by perceptions of health and environmental benefits, location was found to have no significant effect on attitudes but does influence perceptions of market dynamics. The study highlights the importance of consumer awareness and understanding market dynamics for promoting sustainable consumption patterns and engaging stakeholders in the organic food industry. Overall, these findings contribute to a better understanding of consumer behavior towards organic food products in the context of the NCR region, offering insights for policymakers, farmers, and industry stakeholders to promote organic food consumption and production.
 
Publisher Indian Society of Extension Education, ICAR- Indian Agricultural Research Institute, New Delhi
 
Date 2024-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed Research Article
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/IJEE/article/view/150103
10.48165/IJEE.2024.60211
 
Source Indian Journal of Extension Education; Vol. 60 No. 2 (2024): Indian Journal of Extension Education; 56-60
2454-552X
0537-1996
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/IJEE/article/view/150103/54301
 
Rights Copyright (c) 2024 Indian Society of Extension Education, Division of Agricultural ExtensionICAR- IARI, New Delhi
https://creativecommons.org/licenses/by-nc-sa/4.0