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Does Demographics Influence Adoption of Information Technology Devices? –an understanding of Rural Consumer Behaviour

Indian Agricultural Research Journals

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Title Does Demographics Influence Adoption of Information Technology Devices? –an understanding of Rural Consumer Behaviour
 
Creator Kumari, poonam
Gupta, Nirupma
 
Description The Information Technology sector has immensely contributed to India’s growth story. It has put India’s name on the global map and has been a major contributor towards the growth of Indian economy. This study assesses the ownership of information technology devices among rural consumers, their preferences towards these devices and whether the demographic characteristics have an impact on ownership and preferences of these devices. Data collection from rural consumers was through a structured questionnaire with questions related to the demographic profile of the respondents, currently available information technology devices and factors responsible for not having them and also related to preferred information technology device. Through the study new information has been generated which is useful in assessing the adoption of information technology devices like laptops, computers, smart-phones, tablets, notebook/netbook etc. by rural consumers. It has been observed that, although the penetration of mobile phones has reached a remarkable number, there is a lot more to be done in order to popularise and increase the demand for other technological devices in rural areas.
 
Publisher National Institute of Agricultural Extension Management (MANAGE)
 
Date 2018-04-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://epubs.icar.org.in/index.php/JAEM/article/view/78929
 
Source Journal of Agricultural Extension Management; Vol. 18 No. 2 (2017)
0976-3120
 
Language eng
 
Relation https://epubs.icar.org.in/index.php/JAEM/article/view/78929/33044
 
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