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Medicinal and Aromatic Plants for Diversifying Semi-Arid Tropical (SAT) Systems: A Case of Public Private Partnership (PPP).Global Theme on Agroecosystems Report No. 44

OAR@ICRISAT

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Title Medicinal and Aromatic Plants for Diversifying Semi-Arid Tropical (SAT) Systems: A Case of Public Private Partnership (PPP).Global Theme on Agroecosystems Report No. 44
 
Creator Ravinder Reddy, Ch
Wani, S P
Reddy, L M
Reddy, G T
Kopppula, P
 
Subject Agriculture-Farming, Production, Technology, Economics
 
Description In the community watersheds in Asia, with improved water availability farmers diversify their cropping systems with high-value crops for increasing the incomes through efficient use of water and other natural resources. International Crops Research Institute for Semi-Arid Tropics (ICRISAT) is developing sustainable and economically productive livelihood opportunities in rural areas through crop diversification. To help small
scale farmers, promising strategies for crop iversification are taken up by linking up with reliable partners who could provide support with production technology and market high-value medicinal and aromatic plants (MAPs) through public-private partnership (PPP) mode. The lead crops selected by farmers that are
the focus of this case study include lemongrass (Cymbopogan flexuosus), coleus (Coleus forskolii), and
Aswagandha (Withinia sominifera). The farmers in the project area were resource poor, facing constraints
such as, poor infrastructure, unscrupulous middlemen, and absence of production technology and reliable
market for their crops to increase their farm income. By introduction of MAPs through technical backstopping,
capacity building, and marketing support from private industries, the partnership was developed to benefit
farmers. As a result of this innovative partnership with private sector, farmers increased their farm income
as compared to their conventional crops. In addition, rural employment was generated due to the need of post-harvest handling and processing of their crops, more profitable crops were grown, adding product value through village level processing. This holistic participatory process-oriented approach includes new science tools, linking on-station research to on-farm watersheds, thematic and technical backstopping tested successfully on pilot scale in SAT districts of Andhra Pradesh, India, under APRLP-ICRISAT Project.
 
Publisher International Crops Research Institute for the Semi-Arid Tropics
 
Date 2008
 
Type Monograph
NonPeerReviewed
 
Format application/pdf
 
Language en
 
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Identifier http://oar.icrisat.org/2370/1/Medicinal_and_aromatic_plants_for_diversifying_Semi-Arid_tropical_%28SAT%29_systems__a_case_of_public_private_partnership.pdf
Ravinder Reddy, Ch and Wani, S P and Reddy, L M and Reddy, G T and Kopppula, P (2008) Medicinal and Aromatic Plants for Diversifying Semi-Arid Tropical (SAT) Systems: A Case of Public Private Partnership (PPP).Global Theme on Agroecosystems Report No. 44. Monograph. International Crops Research Institute for the Semi-Arid Tropics , Patancheru, Andhra Pradesh, India.