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Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand. GlobalFood Discussion Papers No. 2

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Relation http://oar.icrisat.org/4589/
 
Title Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand. GlobalFood Discussion Papers No. 2
 
Creator Schipmann, C
Qaim, M
 
Subject Agriculture-Farming, Production, Technology, Economics
 
Description Supermarkets and hypermarkets are expanding rapidly in many developing countries. While consequences for farmers and consumers were analyzed recently, little is known about the implications for traditional retail formats such as wet markets. Using data from a market survey in Thailand and hedonic regression models, we analyze quality and prices for fresh vegetables from different retail outlets. Compared to wet markets, modern retailers sell higher quality at higher prices, indicating that they are primarily targeting better-off consumers. Hence, they are not directly competing for the same market segments. Yet there are signs that modern and traditional markets will gradually converge
 
Publisher Georg-August-University of Göttingen
 
Date 2011
 
Type Monograph
PeerReviewed
 
Format application/pdf
 
Language en
 
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Identifier http://oar.icrisat.org/4589/1/GlobalFood_DP2.pdf
Schipmann, C and Qaim, M (2011) Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand. GlobalFood Discussion Papers No. 2. Discussion Paper. Georg-August-University of Göttingen, Göttingen, Germany.