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http://krishi.icar.gov.in/jspui/handle/123456789/77866| Title: | Effectiveness of Social Media in Popularization of Bajra-Napier Hybrid Technology |
| Other Titles: | Not Available |
| Authors: | BP Singh, Mahesh Chander, RS Suman, PK Mukherjee, Sushant Handage |
| ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
| Author's Affiliated institute: | ICAR::Indian Veterinary Research Institute |
| Published/ Complete Date: | 2019-07-01 |
| Project Code: | Not Available |
| Keywords: | B-N hybrid napier, social media, youtube analytics, watch-time. |
| Publisher: | Indian Society of Extension Education |
| Citation: | B. P. Singh, M. Chander, R. S. Suman, P. K. Mukherjee and S. Handage (2019). Effectiveness of Social Media in Popularization of Bajra-Napier Hybrid Technology. Indian Journal of Extension Education, 55 (3): 45-48. |
| Series/Report no.: | Not Available; |
| Abstract/Description: | Social media plays a vital role in present era for faster, easier and mass propagation of innovative ideas in Agriculture and Livestock sector. Several social media viz. YouTube video, WhatsApp and Mobile Apps were used to popularized the B-N Hybrid technology among the farmers. An educational video “Napier as Green Fodder Crop” was developed and uploaded on YouTube. The user behaviour data of 14636 viewers was analysed using YouTube analytics. Further, 99.77 per cent of the viewers accessed the YouTube video were from India and 48.2 per cent of the viewers were in age group of 25–34 years. Mobile phones contributed 50.7 per cent of the total watch-time. The videos were shared by viewers on social media with 67.9 per cent through WhatsApp. The WhatsApp group played a vital role in knowledge sharing and clarification of doubts. The queries were answered by experts and farmers members of WhatsApp and 89.13 per cent of farmers were satisfactory towards the WhatsApp group. |
| Description: | Not Available |
| ISSN: | 2454-552X |
| Type(s) of content: | Research Paper |
| Sponsors: | Not Available |
| Language: | English |
| Name of Journal: | Indian Journal of Extension Education |
| Journal Type: | Included NAAS journal list |
| NAAS Rating: | 5.95 |
| Volume No.: | 55 (3) |
| Page Number: | 14-18 |
| Name of the Division/Regional Station: | Division of Extension Education |
| Source, DOI or any other URL: | Not Available |
| URI: | http://krishi.icar.gov.in/jspui/handle/123456789/77866 |
| Appears in Collections: | AS-IVRI-Publication |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Effectiveness of Social Media in Popularization of Bajra –Napier Hybrid Technology.pdf | 468.63 kB | Adobe PDF | View/Open |
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