Factors influencing consumers behavior for vegetable purchase
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Title |
Factors influencing consumers behavior for vegetable purchase
Not Available |
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Creator |
Chikkamath, M., Atteri, B.R., Srivastava, S.K. and Roy, S.
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Subject |
Consumers, Behaviour, Vegetable purchase.
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Description |
Not Available
This paper analyses the factors affecting consumer purchase behaviour for major vegetables. The research is based on the data collected from vegetable consumers of NCR of Delhi. The data were collected by personal interviews of 120 respondents. To analyse the data, ANOVA, Chi-Square and Exact Chi-Square tests were used. The results showed that the proportion of income spent on vegetables decreases as level of income increases. The proportion of consumers preferring to purchase off-seasonal, processed, pesticide free and organically produced vegetable was high in HIG. Majority of low and MIG consumers purchase vegetables from local market or vendors whereas HIG consumers purchase at super markets. Monthly income of family, credit facility/credit card facility, price, education, condition of store, appearance of produce, organic produce, service facility offered by shop and type of market were the factors that significantly affect purchase behaviour of vegetable consumers. Not Available |
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Date |
2018-12-06T09:59:58Z
2018-12-06T09:59:58Z 2016-03-25 |
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Type |
Research Paper
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Identifier |
Chikkamath, M., Atteri, B.R., Srivastava, S.K. and Roy, S. 2012. Factors influencing consumers behavior for vegetable purchase, Vegetable Science, 39(1):35-39.
2455-7552 http://krishi.icar.gov.in/jspui/handle/123456789/15597 |
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Language |
English
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Relation |
Not Available;
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Publisher |
Indian Society of Vegetable Science
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