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Factors influencing consumers behavior for vegetable purchase

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Title Factors influencing consumers behavior for vegetable purchase
Not Available
 
Creator Chikkamath, M., Atteri, B.R., Srivastava, S.K. and Roy, S.
 
Subject Consumers, Behaviour, Vegetable purchase.
 
Description Not Available
This paper analyses the factors affecting consumer purchase behaviour for major vegetables. The research is based on the data collected from vegetable consumers of NCR of Delhi. The data were collected by personal interviews of 120 respondents. To analyse the data, ANOVA, Chi-Square and Exact Chi-Square tests were used. The results showed that the proportion of income spent on vegetables decreases as level of income increases. The proportion of consumers preferring to purchase off-seasonal, processed, pesticide free and organically produced vegetable was high in HIG. Majority of low and MIG consumers purchase vegetables from local market or vendors whereas HIG consumers purchase at super markets. Monthly income of family, credit facility/credit card facility, price, education, condition of store, appearance of produce, organic produce, service facility offered by shop and type of market were the factors that significantly affect purchase behaviour of vegetable consumers.
Not Available
 
Date 2018-12-06T09:59:58Z
2018-12-06T09:59:58Z
2016-03-25
 
Type Research Paper
 
Identifier Chikkamath, M., Atteri, B.R., Srivastava, S.K. and Roy, S. 2012. Factors influencing consumers behavior for vegetable purchase, Vegetable Science, 39(1):35-39.
2455-7552
http://krishi.icar.gov.in/jspui/handle/123456789/15597
 
Language English
 
Relation Not Available;
 
Publisher Indian Society of Vegetable Science