Record Details

Marketing effciency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, India

KRISHI: Publication and Data Inventory Repository

View Archive Info
 
 
Field Value
 
Title Marketing effciency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, India
Not Available
 
Creator Chand, K.
Kumar, S.
Suresh, A.
Dastagiri, M. B.
 
Subject Group marketing
Infrastructure
Marketing cost
Marketing efficiency
Price spread
 
Description Not Available
The purpose of the study is to identify the marketing channels, the relative profitability, and marketing efficiency
of vegetables in a developing country, India, and identify points for critical intervention. The study uses field level data collected from farmers who cultivate carrot and tomato. Farm level data was collected from 240 farmers, 60 wholesalers (traders/contractors) and 60 retailers. Farmer’s share in consumer’s rupee is about 25% in carrot and 41% in tomato. The marketing efficiency index in prominent channels of 0.33 in carrot and 0.71 in tomato is quite low. The most common and important constraint is the non-adherence of traders with the prescribed auction system leading to lower price realisation to the farmers, followed by excessive deductions from value realised. Suggestions are provided to enhance marketing efficiency.
Not Available
 
Date 2021-03-05T07:26:21Z
2021-03-05T07:26:21Z
2020-08
 
Type Research Paper
 
Identifier Chand, K., Kumar, S., Suresh, A. and M.B. Dastagiri (2020) Marketing efficiency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, India, Indian Journal of Agricultural Sciences. 90 (8): 1419–1427.
0019-5022
http://krishi.icar.gov.in/jspui/handle/123456789/45866
 
Language English
 
Relation Not Available;
 
Publisher Indian Council of Agricultural Research