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Effectiveness of Social Media in Popularization of Bajra-Napier Hybrid Technology

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Title Effectiveness of Social Media in Popularization of Bajra-Napier Hybrid Technology
Not Available
 
Creator BP Singh, Mahesh Chander, RS Suman, PK Mukherjee, Sushant Handage
 
Subject B-N hybrid napier, social media, youtube analytics, watch-time.
 
Description Not Available
Social media plays a vital role in present era for faster, easier and mass propagation of innovative ideas in Agriculture and Livestock sector. Several social media viz. YouTube video, WhatsApp and Mobile Apps were used to popularized the B-N Hybrid technology among the farmers. An educational video “Napier as Green Fodder Crop” was developed and uploaded on YouTube. The user behaviour data of 14636 viewers was analysed using YouTube analytics. Further, 99.77 per cent of the viewers accessed the YouTube video were from India and 48.2 per cent of the viewers were in age group of 25–34 years. Mobile phones contributed 50.7 per cent of the total watch-time. The videos were shared by viewers on social media with 67.9 per cent through WhatsApp. The WhatsApp group played a vital role in knowledge sharing and clarification of doubts. The queries were answered by experts and farmers members of WhatsApp and 89.13 per cent of farmers were satisfactory towards the WhatsApp group.
Not Available
 
Date 2023-05-30T04:07:30Z
2023-05-30T04:07:30Z
2019-07-01
 
Type Research Paper
 
Identifier B. P. Singh, M. Chander, R. S. Suman, P. K. Mukherjee and S. Handage (2019). Effectiveness of Social Media in Popularization of Bajra-Napier Hybrid Technology. Indian Journal of Extension Education, 55 (3): 45-48.
2454-552X
http://krishi.icar.gov.in/jspui/handle/123456789/77866
 
Language English
 
Relation Not Available;
 
Publisher Indian Society of Extension Education